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Expertise

Supporting Your Growth At MatchPoint, we blend strategic vision, market expertise, and operational excellence to empower professionals in law, finance, and consulting to differentiate, expand, and lead.
Discover how we can drive your growth
Brand Positioning
& Strategy

Define your vision. 
Build a sustainable business model.

  • Strategic audits & market analysis
  • Competitor benchmarking
  • Co-creation of vision, positioning & objectives
  • Roadmap & action plan design
  • Editorial strategy & brand narrative
  • Embedding CSR commitments into your positioning
  • Partner retreats & strategic workshops
Marketing
& Communications

Make your brand visible. 
Make your message matter.

  • Brand messaging & tone of voice
  • Rankings & awards submission strategy
  • Website design, redesign, and optimization
  • Marketing toolkit development: brochures, pitch decks, presentations
  • Social media strategy & content management
  • Targeted email marketing campaigns
  • Visual identity: infographics, social networks, templates, data visuals
  • Video content production
  • Internal communication workshops to align positioning across teams
Business
Development

Accelerate growth, expand your client portfolio.

  • Client portfolio audits & key account programs
  • Targeted professional network identification
  • CRM and client relationship process implementation
  • Client satisfaction surveys & insights
  • Training programs on client relationships & business development
  • International growth strategies: cross-border networks, alliances & “best friends”
  • Strategic networking & events:
      • Industry forums, thought leadership panels & client receptions
      • Mapping influencers, professional associations & key stakeholders
Media
Relations

Be recognized. Be quoted. Be influential.

  • PR & media strategy design
  • Editorial calendar creation
  • Identifying key topics for thought leadership
  • Media interviews
  • Articles, op-eds & white paper publication
  • Hosting press events & networking breakfasts
  • Media partnerships & sponsorships
  • Media training for lawyers
Employer Branding
& Talent Strategy

Attract top talent. Retain the best.

  • Employer brand positioning & strategy
  • Internal communication roadmaps
  • Talent journey design & onboarding experience
  • Partnerships with job fairs & universities
  • Training programs for lawyers, business developers & support teams
  • Employer certifications: Great Place to Work, EcoVadis, and more
Special
Projects

Stand out with bold, high-impact initiatives.

  • Bespoke events: client cocktails, roundtables, conferences, seminars
  • Law firm mergers or spin-offs: positioning & communications strategy
  • Launch of corporate magazines or branded content materials
  • Podcasts, YouTube channels & video storytelling
  • White paper strategy & content creation
  • Strategic campaigns around milestone events: anniversaries, office openings, or international expansion