After more than 20 years advising professionals in the legal, financial, and consulting sectors, BlueWall is taking on a new name: MatchPoint.
This new identity reflects a clear mission: helping clients score the decisive point, at the right moment.
The rebrand marks a major step in the firm’s evolution: a larger team, broader expertise, and a renewed focus on supporting professional services firms in their growth and transformation strategies.
MatchPoint is a strategic advisory firm specialising in marketing, business development, and communications. The team works with clients to shape their future and strengthen their growth through actions fully aligned with their business ambitions.
MatchPoint designs and implements robust, results-driven strategies to boost client visibility and support their commercial success. The firm helps its clients develop and retain their client base, increase their media presence, and be recognised as leading voices in their markets. It also creates employer brand strategies that attract and engage top talent, and develops distinctive initiatives that enable clients to stand out for the long term.
Serving law firms, investment banks, private equity funds, notarial offices, LegalTech companies (including the Legal Data Space) and professional associations, MatchPoint delivers a fully integrated and sector-focused approach.
Amélie Lerosier, Partner, comments: “MatchPoint is about continuity and ambition — building on our foundations to go further. Our approach combines efficiency, rigour, and a deep understanding of our clients’ strategic challenges. This new chapter also marks our own growth story, and our commitment to evolving alongside those we advise.”
Sophie Bacqueville, Partner, adds: “MatchPoint perfectly expresses what we do every day: create the conditions for the decisive point. Being there at the right moment, with the right strategy and the right message. We’ve built a culture that’s engaged, curious, and responsible — and that makes all the difference in a fast-changing sector.”
About MatchPoint – www.matchpoint.fr
MatchPoint is a consulting firm dedicated to the legal, financial, and consulting sectors. The team advises clients on marketing, business development, and communications with one clear goal: to help professional services firms structure their future and strengthen sustainable growth through tailored, insight-driven strategies. MatchPoint works alongside leadership and operational teams across independent firms, international groups, and professional networks.
14/10/25