Anaba – Centralise, Update, Enrich: Three Key Practices to Maximise the Reach of Your Communications

We experienced this firsthand. When it came time to announce our rebranding, a new name, a new visual identity, a new website, the real question wasn’t what to say. We had the message. The challenge was: who should we send it to?

Contacts scattered across inboxes, Excel spreadsheets and business cards. The message was ready, but the network to receive it wasn’t.

This is a challenge we see among the clients we work with. Invitations to firm anniversaries, the launch of a new practice, newsletter distribution, partnership announcements, year-end greetings: all these moments require a solid contact database.

→ Centralised: one single source, no more scattered contacts.

→ Up to date: without regular maintenance, nearly 30% of a network becomes outdated every year.

→ Enriched: complete information to deliver the right content to the right people.

We structured our approach with anaba and have supported several of our clients in tackling this same challenge.

Sophie Bacqueville shares her experience in conversation with Louis Leblanc.