Authored by Sophie Bacqueville, Partner at MatchPoint
At a time when queries are shifting from search engines to conversational assistants, one question is becoming strategic: will your firm be recommended by AI?
Imagine the scene. A general counsel types into Claude or ChatGPT: “Which law firm would you recommend for a post-acquisition dispute in the pharmaceutical sector?” Within three seconds, the AI produces a well-argued response, including names, areas of expertise, and elements of reputation.
This scenario is no longer hypothetical. It is already happening—and it is reshaping how searches are conducted, and how law firms are discovered, evaluated, and shortlisted.