Co-authored by Sophie Bacqueville, Partner at MatchPoint, and Louis Leblanc, Co-founder of Anaba.
Business Development in Law Firms: No Longer Optional
In a legal market undergoing significant change – marked by heightened competition and rapid digitalization – Business Development has become a strategic cornerstone for law firms. A Harvard Business Review study shows that adopting powerful tools such as CRMs can boost an organization’s productivity by 29%. To fully capitalize on this potential, law firms need to centralize their contacts, foster firm-wide engagement, and focus on client retention.